Amanda Fisher Coaching

I help women get crazy strong - physically AND mentally - through strength training, sustainable eating habits, and a heathy mindset.

Why You Shouldn’t Obsess For 80 Days (A Beachbody Rant)

Ah yes.  Today is the day.  The day I’m done being Switzerland about Beachbody.

I’m going to rant about the “latest and greatest” Beachbody program….80 Day Obsession.

AKA another way for people to get sucked into the mentality that fitness (and nutrition, if you’re a “fixer”) must be BALLS TO THE WALLS in order for it to count.

Let’s start with the name of the program.

80 Day Obsession.  AKA 80 Days Of Disordered Thinking About Yourself, Your Fitness, And Your Food.

I don’t know about you, but 80 days is a long ass time for me to be obsessive about my workouts and my nutrition.  Hell, one day is too long to be obsessive about those things.  I’m more like….let’s lift a few times a week, enjoy our eating, and then still do the mom-ing, and the working and not just be so damn focused on “pushing play” for the sake of pushing play to say “I was obsessed for 80 days.”

There doesn’t seem to be room for growth with an 80 day obsession.  There just seems to be room for starting a program, being crazy about it for 80 days, and then stopping.  Then what happens?  Are you “indifferent” for 80 days beyond that?

According to Beachbody’s website, under FAQ’s….in order for someone to be successful with the 80 day obsession….

….You need discipline and dedication—and a willingness to work hard for maximum results! To reshape your body in a specific way like this requires an obsession to detail, including following the Timed-Nutrition Eating Plan and giving your all in every workout. It’s not easy, but don’t worry, Autumn and the cast will be right there with you, working just as hard!

To reshape your body requires an obsession to detail, people!  We aren’t doing it good enough anymore!  Plus, that timed nutrition eating plan!  I mean….

80 Day Obsession….another way of saying if you don’t prioritize nutrition and workouts to the hilt and live and die by them, you just aren’t good enough.

Here’s the thing.  It isn’t *just* about the 80 Day Obsession.

It’s that it isn’t good enough anymore to incorporate some strategic workouts and figuring out how the hell how to like how you eat after being on a diet for eleventy billion years.  Nope, now we gotta OBSESS.  And that really chaps my ass.  Because, well, isn’t the point of fitness and food to ENHANCE our life?  Not BE our life?

A quick question that I like to ask myself when I’m considering a new program or a nutritional approach….

Am I willing to do this for the rest of my life?  

I mean, because, if I’m not, well…where the hell are those “hardcore” results gonna go after the 80 obsessive freaking days?

Perhaps a better way to do this, Beachbody, is to help people find the intersection between where they can eat in a sustainably healthy fashion, work out in a sustainably healthy fashion, AND FUNCTION AND THRIVE IN THEIR LIFE IN A SUSTAINABLY HEALTHY FASHION (yes, those are shouty effing capitals).  Where is THAT program, Beachbody?  Where are THOSE “coaches” helping people do THAT?

*awkward crickets*

Oh that’s right.  There aren’t sales in those products.  There won’t be turnover in those products from the buyers needing to find “the next best program” after they obsess for 80 effing days.

How does a company in the multi billion dollar fitness and diet industry generate revenue?

Hint: they DON’T, if their target market suddenly decides to like themselves and doesn’t need the hardcore shit anymore.


You guys, this isn’t just about the 80 Day Obsession.  This is about the entirety of this brand.

Push play on this 80 day program.  Good job!  Whoops, not good enough, now buy this really freaking expensive superfood shake to go with it.  Good job, aren’t they delicious?  Aren’t you freaking nourished and #blessed?

Wait….we need help pushing this shit out to the masses, I know, let’s create “coaches!”

Suddenly spread in every feed in your social, hell, you’re lucky if you have just one in there.  There’s likely three or four.  Hinting that you should join their clean eating challenge.  Or their detox (the devil’s work).  Or….maybe you want to create YOUR #blessed life too, and start peddling the shit down the line to the next unsuspecting victims.

Here’s the thing.  I’m down if you want to push yourself in a workout program.  Dude, I push myself in workout programs!  I am down with that good stuff!  I am down with adding some healthy intensity to my life.  I’m also down with making my nutrition match my goals, so long as it’s sustainable and SANE.

I am absolutely not down with this shit running my life for 80 days, or 1 day.  I have better things to think about.

I am also not down with a company who talks down to the masses about “needing to feel good about wearing that swimsuit this summer.”  Because if it’s summer, you put a swimsuit on.  End of story.  And feel good about feeling good RIGHT NOW in it, too.

Oh, and let’s not quite stop there.  I’m not down with people who actually perhaps don’t have the training to advise people in workout programs or nutritional protocols, and the only credential they have is paying $49 or $99 to a company to buy a starter kit to help them peddle shit down the line.  That isn’t training.  That’s a pyramid.  No matter if you feel #blessed or not.

Here are the things I look for in a workout program for what it’s worth:

  • It’s intentional…the exercises inside of it help you be better at something, somehow, and help you shore up any weak stuff
  • It’s scalable….you can make it harder or easier, there isn’t a cookie cutter way or choreographed bullshit
  • It’s a tool in your toolbox, not your ENTIRE toolbox (meaning, it enhances your life, doesn’t RUN your life)

There are more things for sure, those are a quick list.  Shitshows like 80 Day Obsession are exactly why I wrote #MomBoss.  Because, well, it meets my criteria for a program, AND is short and sweet AF for busy mamas to get inside their workout and get out of it, so they can continue on wiping butts, winning the bread, and ending their day with a glass of wine (that doesn’t fit into a 21 day fix container, BTW).  I have no idea if #MomBoss is for you.  Only YOU can know that.  And a full disclosure on #MomBoss.  It will make you stronger and more resilient, but it won’t help you magically find happy, because that’s an inside job.  It is one tool in your toolbox.  And you already rock.  This will help you follow a strength program, stay focused, build mom muscle, and, to be honest, probably be stronger and more mobile than you even think can happen in eight short weeks.  But it can’t BE your life.  It can only be a tiny little sliver.  Because 80 days of freaking obsession is no way to live, mmmmkay?

PS – Gloves are off, Beachbody.  And, well, every MLM for that matter.

Four (Mom) Boss Tips To Avoid Passing Body Image Yuck On To Your Littles

Last week, I came across something disturbing AF on social media.  A body fat measuring scale for…………..KIDS.

Holy effballs, you guys.  I immediately wanted to throw up in my mouth a little, because this is potentially what we are doing to the NEXT generation.  Did you know that HALF of teenage girls have been on a diet?  I mean, I thought we were doing better than this at this stage.

Then, I got raged up.  I mean, what in the ACTUAL eff?

Then, I started thinking critically.  Instead of freaking out (well,I did internally)….I thought for a few days on what we CAN do to help our littles NOT deal in the body image ick that so many of us deal in.

Said another way, what things can WE Mom Bosses do right now to breed healthy confidence, and not shame or fear surrounding bodies or food.  Or, for the love of all that’s holy, don’t instill a nasty body image yuck cycle in those littles.

I’m definitely not an expert in this area.  I mean, I get caught up in body image yuck and have to check myself lots!  Having little girls has made that CRYSTAL clear.  My four tips aren’t exactly mind blowing.  However, they might create a stir in YOU, as you begin to have to deal with and/or unpack all the body image shit that YOU deal with internally, whether you know it or not.  This definitely isn’t meant to be a blame game for anyone (including myself), but it’s an opportunity to be aware and do better as we go.

And guess what?  We can talk and say all the right things about body image, but if WE don’t act the part, well, that’s not super awesome.  Actions always, always, always speak louder than words.  So I’m going to give you a variety of topics to process, with lots of questions.  This post isn’t about “how” to do this so much as to get you reflecting a little bit so YOU can figure out YOUR way of addressing this.

Check YOUR language.  How are you talking about YOUR body?  How are you talking about YOUR food intake?  What descriptions are you making of your body?  What words are present as you talk about health and weight and food?  This is a big damn clue, mamas.  We have a big opportunity to use lots of positive words around body image and food stuff.

  • Eating lunch gives me LOTS of energy.
  • Veggies give me big muscles!
  • I like how this outfit makes me feel.
  • I love my legs!

Mamas, we can go lots of places here, depending on the ages of your littles.  But more importantly, it starts with how YOU are talking about YOURSELF so THEY can learn, too.

Check YOUR actions.  Are you marching to the scale every day to mourn?  Are your littles seeing that?  What about the mirror?  What kid of expressions are your littles seeing when they are in front of the mirror with you?  Disgust, pinching skin, and yuck?  Or power, smiles, and appreciation?  I think lots of things can happen with mirror time that can be opportunities for learning and growth.  Yes, there are the muscle flexing times, I mean, DUH!  I think you can probably learn lessons from a bad day in the mirror, too, with a kid.  I mean, everything ISN’T rosey all the time in life and with body image.  Mirror time can easily be a time for reflection and appreciation, or even just to make yourself laugh with crazy faces and whatnot.  Oh, and are you always making yourself different meals than your littles?  Or are you eating what they eat to some extent?  If littles are eating pizza and mom’s plate is completely different, won’t there be questions…or even assumptions….that mom’s can’t eat like everyone else?

Measuring weight and body fat on a child is probably just not a great choice.  I’m no expert, but holy hell, getting the “how much do I weigh” and “do I have too much body fat” and “am I the same clothing size as my friends” thoughts into a child’s head is probably not ideal at all.  This can easily lead to “is this the right weight” or “am I too big” or a whole bunch of other yuck that just need not be present at home.  Of course, littles get exposed to things in the real world and at school and from social media, but holy hell, if we can keep home a measuring free zone, well….I think we can teach them that measurements aren’t the norm.

Face those conversations instead of avoiding them.  I mean, it can be easy to avoid or change the subject on a hard body image topic.  Avoiding doesn’t give littles an opportunity to learn a positive way (unless you are trying to avoid the “where do babies come from” convo and trying to make dad be the teacher on that one, lol).  I don’t know about YOU, but having these conversations at times feels like insane therapy for ME.  Having to face MY shit head up and put the conversation and lesson into words a four year old can interpret and learn from helps ME realize some of the yuck I’m STILL hanging on to in the back of my brain.  It simplifies it for me, to be honest.

Oof, you guys.  There isn’t one way here in my opinion.  But there are a lot of NOT awesome ways, too.  Ultimately it probably depends on the context and atmosphere and YOU and YOUR littles.

What say you on this topic?  I’m ALL ears.  Because if we unpack OUR shit, we can help our littles nix some of that baggage.

Three Key Pieces To Building A Strong Consistency Muscle

I wax on about consistency.  And….I am a wholehearted believer that consistency trumps intensity every single time.  Meaning, those that just plug in and do the work, even if it’s just for a few minutes every day, will ALWAYS get ahead faster than those that beast for 6 weeks and then fall off the wagon.

Because they have committed to something everyday, they have set themselves up for a powerful chain of events.  Picture it as rolling a tiny snowball at the top of a hill.  The tiny snowball seems meaningless.  But as you roll it down the hill and it adds layers and layers of snow, and pretty soon doesn’t need help getting rolled down because it’s getting huge….well, you get the idea.  It’s the powerful chain of events.

The thing that I see that trips most women up is that we try to make this part TOO DAMN HARD.  “A little something everyday” seems to end up being “Annihilate your body everyday” or “I have to workout an hour everyday” or it doesn’t count.  You see, it is easy to mess up the intensity of consistency.  Making it….not so attainable everyday.  It’s sexy to say “I’m gonna KILL my workout everyday from here on out, no excuses”…..but it isn’t actually DOABLE.  Because life, somewhere, will pop up along the way, and throw you off your game, and you’ll miss a day.  For many women, missing that day then sets off a guilt chain, which sets off yucky feelings, which makes it easy to either bail on the NEXT workout, or feel icky about oneself.

These emotions, surrounding something healthy and empowering like workouts, are just completely useless.  They don’t solve anything for us.  They don’t make us better.  They just make things harder.

So, I wanted to lay down my three biggies for helping you flex your consistency muscle.  Said another way, here’s my no-glam, real talk approach to getting your rear end from canceling on yourself 50% of the time to hitting your workouts 90% of the time.

  1. Accept that in the beginning, and sometimes overall, that you won’t actually feel like working out.  It’s the most unsexy advice out there.  But…to be honest, the most useful.  We want to do things we feel like all the time.  We want everything to be fun.  Welp, the hardest part about making a change is that…it’s NOT always fun.  It’s just not.  In order to build the size of your consistency muscle, though, you must flex it frequently.  Your consistency muscle doesn’t grow in size if you don’t work it.  Said another way, you can’t develop consistency if you don’t put forth the effort. And the beginning, well…that is HARD sometimes.  The first few days are exciting, and that quickly wears off and forces you to confront that workout consistency hasn’t been in your life, and real life with pop up at you and try to throw you off your new workout game, and you will have to tell it to eff off and stay the course.  I don’t want to be Negative Nelly here, but it’s just how it goes.  The people who are doing the damn thing are the people who do it even when they don’t want to sometimes.  End of story.  This is you at the top of the hill beginning to roll the snowball.  To get it going on it’s own, you have to help shape it first.
  2. Insist upon committing to less, and over-flippin-delivering.  Ever look at a to-do list that is a mile long and you feel so overwhelmed that you just give up because what’s the point?  Flexing your consistency muscle is absolutely no different.  It’s easy to bail when you feel like the flex you are about to make doesn’t make much difference in the overall picture so why start today?  In order to get that snowball bigger and bigger, we need a streak of winning weeks under our belt.  Commit to MUCH less when you begin setting your sights on a bigger consistency muscle.  MUCH less.  Think 2 workouts per week here, and make them workouts that you will actually DO.  Solidify them in your calendar, execute them when they pop up.  Whatever happens on the other five days of the week happens, but nail those two workouts.  In my experience, those that commit to less, tend to show up a little extra for themselves  during the week because the insane pressure is gone.  I operate no differently.  I commit to less, and usually over deliver like a boss.  When you do the two workouts you’ve said you would do this week, you’ve just given yourself 100%.  When you do the two workouts out of the six you said you would do…well, that rate plummets to 33%.  Which would you feel good about?  Go back to the snowball.  When you are in the early stages of shaping that snowball, which do you think would help you build faster….100% focus or 33%? The clients that I work with tend to feel pretty damn jazzed at 100%, and therefore think it’s not so hard to sometimes toss in an extra workout for the week, or do another empowering action that nudges them forward (er….builds that snowball a bit bigger).
  3. Be incredibly stingy with the number of changes you make at one time.  Hey ladies, go back to #2 and that to-do list that can always be a mile long.  I’d like to encourage you here to keep only ONE of those things about change.  In this case, your workouts.  Most often, we struggle with consistency because we lose track.  We get lost in the shuffle of too many changes.  We don’t laser beam focus on it.  We try….to change too many things at ONE time.  An example here would be trying to change how you eat AND how you workout all in the same.  You can definitely do both, but we need to focus on one first to get the snowball shaped and formed, before we focus on the other.  In order to build our consistency muscle, we need to flex it A LOT.  A great rule of thumb is get a streak of weeks under your belt where you focus on only ONE change, and can execute that change 90% of the time….before adding another change.  Meaning….pick your change, and rock it for a few weeks, and get to at least 90% consistency before adding one more thing to work at changing.  This will help you build and shape that snowball and get it rolling down the hill by itself…before you focus on a second snowball.  Said another way, you are flexing the hell out of the consistency muscle, and now you are finding yourself standing in front of your bathroom mirror doing ALL the flexing and admiring that new muscle.

You guys, NONE of this sound sexy.  Absolutely none of it.  Which is why we don’t read this stuff on social media, because it doesn’t sell.  Big Fitness and Big Diet don’t sell this stuff because they can’t generate revenue from it to keep them in Big Fitness and Big Diet.

So, sometimes when you feel frustrated and like you know exactly what to do but find yourself consistently….NOT….doing THAT, it’s time to try a new approach.  What I’ve just talked about above actually won’t line the pockets of Big Diet and Big Fitness but it WILL vaccinate you against their bullshit.  Because you will have just built insane CONFIDENCE by doing the thing that trips so many up.

Helpful?  Drop me a comment on my Facebook page!  Or better yet, join Boss Up! – my private Facebook group, where my Lady Boss tribe talks about a bunch of cool shit each week!


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